| Electronic
Commerce Foundations
Impetus
for Web Commerce
Electronic
Commerce Predictions
Types
of Electronic Commerce
Advantages
of Electronic Commerce
Issues
in Electronic Commerce
E-commerce
Solutions
Hardware
and Software
Ingredients
of a Web Storefront
Seven
Ingredients to Success
The
Virtual Enterprise
Law and the Internet
Electronic
Publishing
Intellectual
Property Issues
Areas
of Liability
Privacy
and Confidentiality
Jurisdiction,
Internet Taxation, International Tax, Customs and Tariffs
Web Marketing Goals
Web
Marketing Benefits
Marketing
Goals
Online
Marketing Strategies
Drivers
and Barriers to Growth
Hard
Goods vs. Soft Goods
Product
Pricing
Global
vs. Niche: Mass vs. Micro
Product
Distribution and Availability
Demographics,
Psychographics, and Audience Data
Online Product Promotion
Promotions,
Site Categories, and Banner Ads
Advertising
Representatives
Banner
Ad Positioning
Tracking
Banner
Exchange
Referrer
Programs
Search
Engine Placement
E-Mail
Site Usability
Click
Patterns
Screen
Flow
Usability
Analysis
|
Consumer
Service Methods
E-Service
and E-Service Methods
Synchronous
and Asynchronous Service
Self
Service
E-Service
Action Plans
Business-to-Business Frameworks
Business-to-Consumer
(B2C)
Business-to-Business
(B2B)
Electronic
Data Interchange (EDI)
Internet
EDI
EDI
and Security
Open
Buying on the Internet (OBI)
Open
Trading Protocol (OTP)
Business-to-Business
Networks
Site Creation Packages: Outsourcing
Outsourcing:
The Online Instant Storefront
-
Online Outsourcing Solutions
-
Evaluating Online Storefront Packages
Outsourcing:
The Mid-level Offline Instant Storefront
-
Building with Commerce Court
-
Publishing with Commerce Court
Outsourcing:
The High-level Offline Instant Storefront
-
Auctions
Implementation and Case Studies
Creating
a Company
Phased
Approach Implementation
Case
Studies and Lessons Learned
E-Commerce
Guidelines
Site-Creation Software
Web
Server Overview
Internet
Information Server (IIS)
Preparation
and Examining IIS
Site Development Implementation
Choosing
Web Site Development Tools
ORACLE8
and SQL Server
Preparing
the Database
Microsoft
Site Server Commerce Edition
Site Server Commerce Edition
Creating
a Site Database
Site
Server Administrator
Customizing
the Site Foundation
Site
Manager
Customizing
the Look and Feel
Custom
Shopping Cart Buttons
|
Online
Catalog
Product
Components
Building
an Internet Catalog
Products
Attributes
Linking
Catalogs
Purchase
Images
Payment Gateways
Choosing
Payment Methods
Credit
Card Processing
Digital
Cash
Electronic
Commerce Security Myths
Payment
Gateways
Transaction
Serves
Test
Purchase
CyberCash
Register Administrator
Online
Check Processing
E-Services Support
Knowledge
Base
RightNow
Web Administration
Customizing
User Interface
Integrating
Transaction Security
Purpose
of Security
Encryption
and Decryption
Authentication
and Identification
Payment
and Purchase Orders
Certificates
X.509v3
Using
Certificates
Obtaining
Certificates
VeriSign
Certificates
Installing
Certificates
Payment
and Security Requirements
Web Site Management
Site
Administration
Tracking
Web Traffic
Commercial
Log File Analysis
Traffic
Tracking
Performance
Testing
Inventory and Shipping Data
Order
Tracking
Resources (Appendix)
Acting
as a Certificate Authority
Electronic
Commerce Planning Checklist
Electronic
Commerce Internet Resources
|
